Liverpool Victoria (commonly known as LV) is headquartered in the Westbourne area of Bournemouth, and its five million customers make it one of the UK's largest insurance companies. It offers a wide variety of products, ranging from retirement and investment solutions to life insurance, travel insurance, pet insurance, home insurance, and car insurance.
What most people do not know is that LV started as a burial society in 1843 as Liverpool Victoria Friendly Society Limited. The company was associated with "penny policies" for decades, with the collection happening door to door.
The Liverpool Victoria Insurance Company Limited offers small business insurance, travel insurance, pet insurance, home insurance, and motor insurance. The company offers products through insurance brokers (under the Highway and ABC Insurance brands) and directly to the public through the Internet and over the phone.
Even though Westbourne, Bournemouth continues to house the head office, there are significant branch offices for LV in Exeter, Ipswich, Huddersfield, Leeds, Bristol, Hitchin, the city of London, Brentwood, Croydon, and Basildon. London's Victoria House in Bloomsbury Square, served as the head office for LV since the 1920s until the company relocated in the 1990s.
Today LV is the largest friendly society in the United Kingdom, and it has more than 5,700 employees. It also has over five million customers. When it came to customer satisfaction, the company ranked first as the best insurance business in the UK. In fact, across all UK businesses it ranked seventh, making it only one of two insurance companies to make it into the top 50.
The name Liverpool Victoria was shelved in early 2007. This was done in favor of LV, despite the fact that the formal name of the group remains Liverpool Victoria. The symbol of the group has become the distinctive green heart icon. Since 2006, the company has undertaken considerable steps in order to modernize itself and appear more modern.
The company has sponsored the UK Snooker Championship (1997-2000) and the cricket County Championship since 2002. The company is also the title sponsor for the Anglo Welsh Cup and it has sponsored the Premiership club Harlequins.
Because the company continues to grow, more and more people throughout the United Kingdom are putting their trust in LV. They are allowing LV to officer peace of mind or invest their money. If you want to make sure that you can sleep easy at night with a qualified insurance policy, this is the right company for you.