PruProtect started as a partnership between Prudential and Discovery in September 2007. This combined one of the most familiar and trusted financial providers in the UK with a renowned South African insurer. PruProtect has recently changed its name to VitalityLife. This was due to the fact that Discover took full ownership of PruProtect after increasing its shares to 75 percent. VitalityLife offers a wide range of business and personal protection products.
The majority owner, Discovery, is a global financial services business. It works in credit, investments, general insurance, private medical insurance, and life insurance. The annual revenue of the parent company is £4.5 billion and it would rank in the FTSE100 were it listed in the United Kingdom. Today there are more than 800,000 members for VitalityLife in the UK and when looking at the customers spread across four continents, it has 4,4 million clients.
The concept of VitalityHealth started in October 2004 when it launched on the UK private medical insurance market. By offering great service and support and innovative products, the company aims to set itself apart in an often satiated market.
VitalityLife has partnered with three of the largest football teams in the country such as Manchester City, Liverpool FC, and Arsenal. By being a member of VitalityLife, it is possible to get exclusive access to games. Another fact that might be interesting to note is that VitalityLife sponsors the Vitality Run Series. These include eight of the most exciting running events throughout the UK. Finally, VitalityLife also sponsors the Welsh Rugby Union, Scottish Rugby, and the Rugby Football Union.
It might be interesting to note that VitalityLife has won a number of different prizes for its approach to health insurance. At the Money Facts Consumer Awards 2014, VitalityLife managed to win the "Health Insurance Provider of the Year" award. They also won the Health Insurance Award for "Best Individual PMI Provider" in 2012. They also won "Most Innovative New Product" at the Health Insurance Awards in 2011.
Name change or not, more and more people throughout the country are putting their trust and their health in the hands of VitalityLife. When working with VitalityLife insurance, you are allowing yourself the peace of mind to know that everything is taken care of for you.